Martin Elkort Photography

Cooling Off During a Heat Wave

We hope everyone had a great 4th of July break.

Now back to our regularly scheduled summertime programming!

With temperatures at record highs around the world, here’s a throwback photograph to a 1949 heatwave that struck New York, and one man’s creative attempt to find relief.

Martin Elkort loved coming across people engaged in unusual every day activities, and this is certainly one of his unique finds. We hope you manage to find your own creative ways to stay cool this summer!

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